The Right Site
The Right Site®, developed by Easy Analytic Software Inc offers one million pages of free, easy-to-use demographic reports for the avid market researcher. This site allows the user to select an area from 12 different geography breakdowns. Examples include TV Markets, Counties and Metropolitan Areas, and then select from a list of 12 different kinds of reports, including an Owner and Renter Occupied Houses Report and Analysis, a Quality of Life Report and Analysis, and an Education Report and Analysis. This information is based on the 1990 census, and updated data is available on CD-ROM for a fee.

In exchange for some basic information about you, your company and how much demographic data you buy annually (which, in your case, is none!), you can access the EASI Free Special Reports, which include ring reports (demographic data in a one-mile, three-mile and five-mile ring around your business location) and other valuable reports.

The Hispanic Market
The Hispanic Market Website for Marketers offers a wealth of free information.The site includes a primer designed to help marketers better understand the Hispanic community, which makes up approximately 12.3 percent of the United States population. Other site features include a breakdown of the top 25 U.S. Hispanic markets, tips on advertising to target this growing community, and information on the debate between whether the correct label for people of this community is Hispanic or Latino.

American Demographics
This magazine has a wealth of useful information. Check out the Top Lines articles for information about demographic studies happening around the country, and click on the Indicators articles for quick pieces on trend forecasts. Back issues are also available through the website.

Bureau of Labor Statistics (BLS)
If you want to know what the average American consumer is spending, peruse the Bureau of Labor Statistics (BLS) Consumer Expenditure Surveys. The BLS collects this data by using two types of surveys: a diary survey, which is designed to track consumers' small expenditures, including food and beverages, both at home and in eating places, housekeeping supplies, tobacco, nonprescription drugs, and personal care products and services; and an interview survey, which tracks larger expenditures, including those for property, automobiles, and major durable goods, and those that occur on a regular basis, such as rent or utilities. If you are going into a consumer-oriented business, this data can give you a good idea of whether or not the consumers in your area have the available cash to spend on your services.

Wilson Web
If you are going to market your business primarily to web users, check out for links to helpful articles on demographic information about those consumers. Recent links include results of a study of how much time Internet users spend doing various online activities, information about the gender gap on the web, and an article about how web users spend twice as much time online at work as they do at home.